What is the Sustainable Steak Movement? 

The sustainable steak movement was founded in 2021 and launched in alignment of COP 26 to offer a carbon conscious beef offering in restaurants across Europe..
Founded by ‘Gaucho’, ‘Buenos Aires’ and ‘M’ Restaurant groups, we invite all restaurants and suppliers to join us in leading a movement to commit to make beef and wine sustainable in our restaurants and the ambition to make ‘Net Zero’ a reality by 2030.

Our Manifesto

We are a group of Europe restaurants who are committed to neutralise the ecological impact of cattle rearing to produce and offer ‘Carbon Neutral’ steaks and wines in our restaurants.
Working with our partners to ensure that sustainable farming practices, husbandry and feed, lead to a reduction of carbon created at the source and sequestration, offset by the re-forestation of our planet.
Restaurants in our movement have pledged to the following principles and timeline:


Offering a ‘Carbon Neutral’ Beef option on our menus
Promote and highlight a ‘Carbon Neutral’ wine offering
Committing to minimise food waste in our venues
Calculate the carbon footprint of our operations.


Offering ‘Carbon Neutral’ Beef exclusively on our menus


Calculating and committing to convert our restaurants to become ‘Net Zero’ venues, using the ‘Zero Carbon Forum’ as a roadmap